Roku was announced On Tuesday, Howdy, the $3 ad-free streaming service, launches on Amazon’s Prime Video. The announcement marks the service’s first expansion outside of the Roku ecosystem.
Launching in August 2025, Howdy features a library of nearly 10,000 hours of content from Roku partners including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery and FilmRise, along with select Roku Original titles.
Subscribers can watch titles like “A Haunting in Venice,” “Ice Age,” “Weeds” and “Kids in the Hall,” as well as rom-coms, medical dramas, ’90s comedies, classics, and more.
At launch, Roku said Howdy was designed to complement, not compete with, premium services.
To subscribe to Howdy through Prime Video, you’ll need either an Amazon Prime subscription or a standalone Prime Video subscription.
“Our goal has always been to make great entertainment more accessible,” Gil Fuchsberg, president of Subscriptions, Partnerships and Corporate Development at Roku, said in a press release. “The expansion to Prime Video builds on our momentum and furthers our mission to deliver an ad-free streaming experience at a price that makes it easier for audiences everywhere to enjoy the content they love.”
The expansion to Prime Video comes as no surprise, as Roku CEO and founder Anthony Wood said at CES in January that Howdy would be coming to other platforms.
Roku’s release of Howdy came two months after the company paid $185 million to acquire Frndly TV, a streaming service that offers live TV, video-on-demand and cloud-based DVR.
Howdy has joined the company’s Roku Channel, its free ad-supported streaming service (FAST). According to a report last year, The Roku Channel is the biggest popular FAST serviceahead of competitors Tubi and Pluto TV. More than 125 million people use the platform every day, Roku says.
Roku is out fourth quarter earnings for 2025 last month, netting $80.5 million. The company also announced that it is going to release new streaming packages.
