After expanding into podcasts, audiobooks, videos and even physical booksSpotify on Monday was announced its next big category: fitness content.
The company is building on its reputation as a hub for enabling playlists to make your workout truly the home of your workout itself. To do this, Spotify has partnered with a number of well-established wellness creators and fitness equipment manufacturer Peloton.
Workouts from these providers will be accessible from a new “Fitness” node within the app or by typing “fitness” into the search box. Their content, in the form of music and videos, will be available across all Spotify apps on mobile, desktop and TV.
At launch, both free and Premium users will be able to access dozens of playlists and educational workout content from creators including Yoga With Kassandra, Caitlin K’eli Yoga, Sweaty Studio, Chloe Ting, Pilates Body By Raven, Abi Mills Wellness, Sophiereidfit and more.
Meanwhile, the partnership with Peloton brings over 1,400 ad-free, on-demand workout classes from many of its well-known trainers to Spotify Premium users in select markets. This catalog includes a range of classes such as those focused on strength, cardio, yoga, meditation, running and more, without the need for specialized Peloton equipment.
Trainings are currently available in English, with some options in Spanish and German. They can also be downloaded for offline access.
Participating creators will benefit from the partnership as they will be able to leverage Spotify’s existing monetization tools, such as the Spotify Partner Program. However, the company declined to share the terms of the deal with Peloton. In the future, the company could look at other forms of monetization, but wouldn’t confirm if that could include things like paid subscriptions or paid categories.
Spotify notes that its decision to invest in fitness content was based on data from its users, as nearly 70% of its Premium subscribers exercise monthly and there are over 150 million fitness playlists on the service. The company also saw increased demand for workout music after the recent launch of its AI-powered Prompted Playlist feature.
However, adding another form of content to what was once a music-only app could deter any users who already feel the app has become too crowded as the company expanded into new formats. But Spotify seems to be thinking about its experience, too: For example, it recently introduced the option to turn off video across the app.
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