Close Menu
TechTost
  • AI
  • Apps
  • Crypto
  • Fintech
  • Hardware
  • Media & Entertainment
  • Security
  • Startups
  • Transportation
  • Venture
  • Recommended Essentials
What's Hot

YouTube will automatically flag videos with artificial intelligence

CrowdStrike and Google take down botnet used by hackers to target open source software developers

Tech CEOs apparently suffer from AI psychosis

Facebook X (Twitter) Instagram
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
Facebook X (Twitter) Instagram
TechTost
Subscribe Now
  • AI

    Why Google’s AI Can’t Type Google (or Anything)

    28 May 2026

    ElevenLabs’ new music generation model can switch genres mid-track

    27 May 2026

    DuckDuckGo Installs Up 30% as Users Reject Google’s AI Search to ‘Force-Feed’ Them

    27 May 2026

    The Pope’s encyclical on artificial intelligence is not really about artificial intelligence

    25 May 2026

    Everyone is navigating real-time AI security — even Google

    25 May 2026
  • Apps

    Airbnb-backed WeRoad raises $58 million to bring its group travel platform to the US

    28 May 2026

    Spotify now lets you “clip” moments from your favorite podcast

    27 May 2026

    Truecaller is entering the eSIM business to diversify its revenue streams

    27 May 2026

    Universal Music Group and TikTok renew agreement to combat unauthorized AI music

    26 May 2026

    Google is pitching an ecosystem of AI agents to consumers who might not buy it

    26 May 2026
  • Crypto

    Startup Battlefield 200 applications close today

    27 May 2026

    5 days left: Save up to $410 on Disrupt 2026 passes

    25 May 2026

    As crypto cools, a16z crypto raises $2.2 billion in capital

    6 May 2026

    Coinbase to lay off 14% of staff as part of broader restructuring

    5 May 2026

    British cryptographer Adam Back denies NYT report that he is Bitcoin creator Satoshi Nakamoto

    9 April 2026
  • Fintech

    Robinhood now allows your AI agents to trade stocks

    28 May 2026

    Disrupt 2026 Early Bird ticket savings expire in 3 days

    27 May 2026

    Disrupt 2026 Early Bird ticket prices end May 29

    26 May 2026

    Startup Battlefield 200 applications close before May 27 | TechCrunch

    26 May 2026

    General Catalyst just led a $63 million bet in India’s travel payments market

    21 May 2026
  • Hardware

    The Dreamie alarm clock made me stop using my phone in bed

    26 May 2026

    6 kitchen gadgets that make adult life easier

    25 May 2026

    Xreal, Google’s smart glasses partner, believes it has finally conquered this extremely difficult industry

    25 May 2026

    We tested Google’s AI glasses and they’re almost there

    23 May 2026

    Finnish phone maker HMD ropes Indian AI chatbot into new smartphone to reach local market

    22 May 2026
  • Media & Entertainment

    YouTube will automatically flag videos with artificial intelligence

    28 May 2026

    Meta launches Instagram, Facebook and WhatsApp subscriptions, with more to follow, including AI plans

    27 May 2026

    Spotify now lets you view narrated magazine articles as well

    26 May 2026

    Spotify launches an audiobook creation tool powered by ElevenLabs

    22 May 2026

    New York City Mayor Zohran Mamdani Takes To Twitch To Chat With New Yorkers

    21 May 2026
  • Security

    CrowdStrike and Google take down botnet used by hackers to target open source software developers

    28 May 2026

    UK Visa Portal Revealed Thousands of Applicants’ Passports and Selfies — Then Invited Lawyers to Ask Us

    27 May 2026

    UK Visa portal leaked thousands of applicant passports and selfies online – and hasn’t fixed the leak

    27 May 2026

    Ghost hackers: the unsolved cybersecurity mystery

    26 May 2026

    Scammers abuse an internal Microsoft account to send spam links

    22 May 2026
  • Startups

    Tech CEOs apparently suffer from AI psychosis

    28 May 2026

    SOND, a sleep tech startup from former Bose sleep chief, exits stealth with $7 million

    27 May 2026

    What we’re looking for in Startup Battlefield 2026 and how to apply in time for the May 27 deadline

    27 May 2026

    What ClickUp’s mass layoff tells us about the future of work

    25 May 2026

    SolarSquare in talks to raise up to $60M as India’s rooftop solar market draws big VC interest

    24 May 2026
  • Transportation

    FAA orders SpaceX to investigate Starship V3 booster failure

    27 May 2026

    The Trump administration is allowing Volvo to continue selling connected cars in the US

    27 May 2026

    Ferrari’s first EV is not for you

    26 May 2026

    Global EV market becomes K-shaped as US falls behind

    25 May 2026

    Tesla’s Full Self-Driving software is creeping into Europe

    25 May 2026
  • Venture

    Triomics raises $22 million to bring oncology AI to cancer centers

    28 May 2026

    ClickHouse triples annual revenue to $250 million, charting a path to an IPO

    27 May 2026

    The pitch trick that helped an eSports startup raise $20 million when VCs only wanted AI

    25 May 2026

    Peec, one of Berlin’s up-and-coming startups, more than doubled annual revenue in months to $10 million, sources say

    23 May 2026

    Convective Capital Raises $85M Fund to Build Disaster Resilience

    22 May 2026
  • Recommended Essentials
TechTost
You are at:Home»AI»Ok, I’m a little less mad at this ‘Magnificent Ambersons’ AI project.
AI

Ok, I’m a little less mad at this ‘Magnificent Ambersons’ AI project.

techtost.comBy techtost.com8 February 202605 Mins Read
Share Facebook Twitter Pinterest LinkedIn Tumblr Email
Ok, I'm A Little Less Mad At This 'magnificent Ambersons'
Share
Facebook Twitter LinkedIn Pinterest Email

When a startup announced plans last fall to recreate lost footage from Orson Welles’ classic “The Magnificent Ambersons” using genetic artificial intelligence, I was skeptical. More than that, I was left baffled as to why anyone would spend time and money on something that seemed guaranteed to enrage cinephiles while offering negligible commercial value.

this week, an in-depth profile by Michael Schulman of the New Yorker; provides more details about the project. If nothing else, it explains why startup Fable and its founder Edward Saatchi are pursuing it: It seems to come from a genuine love of Welles and his work.

Saatchi (whose father was the founder of the advertising agency Saatchi & Saatchi) recalled his childhood watching films in a private screening room with his “film-crazy” parents. He said he first saw “Ambersons” when he was twelve.

The profile also explains why “Ambersons,” though far less famous than Welles’ first film “Citizen Kane,” remains so enticing — Welles himself claimed it was “a much better picture” than “Kane,” but after a disastrous preview screening, the studio cut 43 minutes from the film, added an abrupt and unconvincing happy ending in space, and made it its space happy ending.

“For me, this is the holy grail of lost cinema,” said Saatchi. “It just seemed intuitive that there would be some way to undo what had happened.”

Saatchi is just the latest Welles devotee to dream of recreating the lost material. In fact, Fable is working with director Brian Rose, who has already spent years trying to achieve the same thing with animated scenes based on the film’s script and stills and Welles’ notes. (Rose said that after reviewing the results for friends and family, “a lot of them scratched their heads.”)

So while Fable uses more advanced technology—shooting scenes in live action, then overlaying them with digital representations of the original actors and their voices—this project is best understood as a slimmer, better-financed version of Rose’s work. It’s a fan’s attempt to see Welles’ vision.

Techcrunch event

Boston, MA
|
June 23, 2026

Notably, while the New Yorker article includes some clips of Rose’s animations, as well as images of Fable’s AI actors, there is no footage showing the results of the live-action Fable-AI hybrid.

By the company’s own admission, there are significant challenges, whether it’s fixing obvious mistakes like a two-headed version of actor Joseph Cotten, or the more subjective task of recreating the film’s intricate beauty. (Saatchi even described a “happiness” problem, with the AI ​​tending to make the women in the film look inappropriately happy.)

As for whether that video will ever be made public, Saatchi admitted it was “an absolute mistake” not to speak to Welles’ estate before his announcement. Since then, he has reportedly been working to win over both the estate and Warner Bros., who own the rights to the film. Welles’ daughter Beatrice told Schulman that while she remains “skeptical,” she now believes “they will go into this project with a tremendous amount of respect for my father and this beautiful film.”

Actor and biographer Simon Callow – who is currently writing the fourth book in his multi-volume biography of Welles – has also agreed to advise on the project, which he described as a “wonderful idea”. (Callow is a family friend of the Saatchis.)

But not everyone is convinced. Melissa Galt said her mother, actress Anne Baxter, “wouldn’t agree with that at all.”

“That’s not the truth,” Galt said. “It’s a creation of someone else’s truth. But it’s not the original, and he was a purist.”

And while I’ve become more sympathetic to Saatchi’s goals, I still agree with Galt: At best, this project will only lead to an innovation, a dream of what the film could have been.

In fact, Galt’s description of her mother’s position that “when the movie’s over, it’s done,” reminded me of a recent essay in which author Aaron Bady compared AI to vampires in “Sinners.” Bady argued that when it comes to art, both vampires and AI will always come up short because “what makes art possible” is the knowledge of mortality and limitations.

“There is no work of art without an end, without the point at which the work ends (even if the world goes on),” he wrote, adding: “Without death, without loss, and without the space between my body and yours, separating my memories from yours, we cannot make art or desire or emotion.”

In this light, Saatchi’s insistence that there is must to be “some way of undoing what had happened” feels, if not downright vampiric, then at least a little childish in its unwillingness to accept that some losses are permanent. Maybe it’s not that different from that a startup founder who claims he can make grief obsolete — or a studio executive who insisted that “The Magnificent Ambersons” needed a happy ending.

Ambersons Edward Saatchi Mad Magnificent myth project
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleFitbit founders launch AI platform to help families track their health
Next Article TechCrunch Mobility: Is $16 billion enough to build a profitable robotaxi business?
bhanuprakash.cg
techtost.com
  • Website

Related Posts

Why Google’s AI Can’t Type Google (or Anything)

28 May 2026

ElevenLabs’ new music generation model can switch genres mid-track

27 May 2026

DuckDuckGo Installs Up 30% as Users Reject Google’s AI Search to ‘Force-Feed’ Them

27 May 2026
Add A Comment

Leave A Reply Cancel Reply

Don't Miss

YouTube will automatically flag videos with artificial intelligence

28 May 2026

CrowdStrike and Google take down botnet used by hackers to target open source software developers

28 May 2026

Tech CEOs apparently suffer from AI psychosis

28 May 2026
Stay In Touch
  • Facebook
  • YouTube
  • TikTok
  • WhatsApp
  • Twitter
  • Instagram
Fintech

Robinhood now allows your AI agents to trade stocks

28 May 2026

Disrupt 2026 Early Bird ticket savings expire in 3 days

27 May 2026

Disrupt 2026 Early Bird ticket prices end May 29

26 May 2026
Startups

Tech CEOs apparently suffer from AI psychosis

SOND, a sleep tech startup from former Bose sleep chief, exits stealth with $7 million

What we’re looking for in Startup Battlefield 2026 and how to apply in time for the May 27 deadline

© 2026 TechTost. All Rights Reserved
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer

Type above and press Enter to search. Press Esc to cancel.