Close Menu
TechTost
  • AI
  • Apps
  • Crypto
  • Fintech
  • Hardware
  • Media & Entertainment
  • Security
  • Startups
  • Transportation
  • Venture
  • Recommended Essentials
What's Hot

Final extension: Startup Battlefield Australia applications now close on 20 July

Meta just released a new AI generator, Muse Image, and users are already pulling back from using their photos

Discord admits AI moderation bug unfairly banned users for innocuous images

Facebook X (Twitter) Instagram
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
Facebook X (Twitter) Instagram
TechTost
Subscribe Now
  • AI

    Meta just released a new AI generator, Muse Image, and users are already pulling back from using their photos

    8 July 2026

    Claude Cowork expands to mobile and web

    7 July 2026

    The ‘first’ ransomware attack run by AI still needed a human

    7 July 2026

    If you use Google, you train its AI. See how you can opt out.

    6 July 2026

    Amazon will stop accepting new customers for Mechanical Turk

    6 July 2026
  • Apps

    Discord admits AI moderation bug unfairly banned users for innocuous images

    8 July 2026

    X adds a video editor to encourage creators to post original content, not stolen reposts

    7 July 2026

    You can now adjust the pace and expressiveness of Siri in the latest iOS 27 beta

    7 July 2026

    Apple is bringing back card payments for Apple Account purchases in India after a four-year hiatus

    6 July 2026

    WhatsApp now allows you to reserve usernames

    5 July 2026
  • Crypto

    Venice AI goes unicorn with $65M Series A as first privacy AI platform takes off

    1 July 2026

    Crypto Exchange OKX wants AI agents to hire and pay each other

    30 June 2026

    Startup Battlefield 200 applications close today

    27 May 2026

    5 days left: Save up to $410 on Disrupt 2026 passes

    25 May 2026

    As crypto cools, a16z crypto raises $2.2 billion in capital

    6 May 2026
  • Fintech

    India’s payments chief believes artificial intelligence will play a big part in the next era of digital payments development

    28 June 2026

    Early Bird pricing ends tonight for the Founder Summit

    26 June 2026

    4 days left to save up to $190 on Founder Summit 2026

    23 June 2026

    Robinhood’s note on 10% layoffs shows that blaming AI doesn’t cut it

    17 June 2026

    Anthropic’s latest spat with the Trump administration may actually help it, sales figures suggest

    17 June 2026
  • Hardware

    US investors will soon have access to SK Hynix, another memory maker driving the AI ​​boom

    7 July 2026

    Smart glasses maker Even Realities hits $1 billion valuation with $150 million in funding led by Meituan, Tencent

    6 July 2026

    5 office gadgets that can make your work day better

    6 July 2026

    IQM, Europe’s first public quantum company, admits that the future of the technology is uncertain

    3 July 2026

    Thiel Capital’s Jack Selby commits stakes in hot startups like Etched through Arizona connections

    3 July 2026
  • Media & Entertainment

    Netflix is ​​dealing with shorter video content with its new set of publisher deals with Variety and others

    8 July 2026

    Netflix invented binge watching. Now he may be over it.

    7 July 2026

    New Google ad imagines a Declaration of Independence written with the help of artificial intelligence

    4 July 2026

    Cloudflare’s new policy pushes AI companies to pay for publishers’ content

    1 July 2026

    Watch out, Amazon: The Kobo eReader now has a Goodreads rival

    29 June 2026
  • Security

    Canada’s spy agency says it hacked drug traffickers, extremists and a ransomware gang last year

    6 July 2026

    Politician who investigated abuses of wiretapping software on his phone with Pegasus spyware

    3 July 2026

    The US government says it’s been hacked — again

    2 July 2026

    In major privacy victory, Supreme Court rules that geo-trafficking warrants are protected by privacy rights

    29 June 2026

    The Klue hack results in a data breach at several cybersecurity companies

    26 June 2026
  • Startups

    Final extension: Startup Battlefield Australia applications now close on 20 July

    8 July 2026

    Savi’s app aims to protect consumers from realistic AI scams like kidnappers demanding ransom

    7 July 2026

    Station F emerges as a launch pad for Europe’s hottest AI startups

    6 July 2026

    Your Brand Deserves Its Own Stage — TechCrunch Disrupt 2026 Side Events

    4 July 2026

    The browser wars aren’t about search anymore — here are the best alternatives to Chrome and Safari

    3 July 2026
  • Transportation

    This startup brings dealers together to bid on your used car

    7 July 2026

    Chevy built an all-American EV truck — why isn’t anyone buying it?

    3 July 2026

    Rivian raises EV sales forecast as second-quarter production ramps up

    3 July 2026

    Lucid Motors CFO steps down as new CEO continues leadership shakeup

    2 July 2026

    Tesla begins testing Cybercab without pedals or steering wheel in Austin

    2 July 2026
  • Venture

    What are bending spoons? The little-known owner of AOL and Vimeo who is now public

    5 July 2026

    After $18B IPO, Bending Spoons Founder Says Success Comes From Minimizing Luck

    2 July 2026

    Bending Spoons defies SaaS slump, up 40% on first day of trading

    2 July 2026

    The DeepMind trio that created a poker AI is now making money for quantitative hedge funds

    1 July 2026

    Patronus AI lands $50 million to create ‘digital worlds’ that stress-test AI agents

    26 June 2026
  • Recommended Essentials
TechTost
You are at:Home»AI»Ok, I’m a little less mad at this ‘Magnificent Ambersons’ AI project.
AI

Ok, I’m a little less mad at this ‘Magnificent Ambersons’ AI project.

techtost.comBy techtost.com8 February 202605 Mins Read
Share Facebook Twitter Pinterest LinkedIn Tumblr Email
Ok, I'm A Little Less Mad At This 'magnificent Ambersons'
Share
Facebook Twitter LinkedIn Pinterest Email

When a startup announced plans last fall to recreate lost footage from Orson Welles’ classic “The Magnificent Ambersons” using genetic artificial intelligence, I was skeptical. More than that, I was left baffled as to why anyone would spend time and money on something that seemed guaranteed to enrage cinephiles while offering negligible commercial value.

this week, an in-depth profile by Michael Schulman of the New Yorker; provides more details about the project. If nothing else, it explains why startup Fable and its founder Edward Saatchi are pursuing it: It seems to come from a genuine love of Welles and his work.

Saatchi (whose father was the founder of the advertising agency Saatchi & Saatchi) recalled his childhood watching films in a private screening room with his “film-crazy” parents. He said he first saw “Ambersons” when he was twelve.

The profile also explains why “Ambersons,” though far less famous than Welles’ first film “Citizen Kane,” remains so enticing — Welles himself claimed it was “a much better picture” than “Kane,” but after a disastrous preview screening, the studio cut 43 minutes from the film, added an abrupt and unconvincing happy ending in space, and made it its space happy ending.

“For me, this is the holy grail of lost cinema,” said Saatchi. “It just seemed intuitive that there would be some way to undo what had happened.”

Saatchi is just the latest Welles devotee to dream of recreating the lost material. In fact, Fable is working with director Brian Rose, who has already spent years trying to achieve the same thing with animated scenes based on the film’s script and stills and Welles’ notes. (Rose said that after reviewing the results for friends and family, “a lot of them scratched their heads.”)

So while Fable uses more advanced technology—shooting scenes in live action, then overlaying them with digital representations of the original actors and their voices—this project is best understood as a slimmer, better-financed version of Rose’s work. It’s a fan’s attempt to see Welles’ vision.

Techcrunch event

Boston, MA
|
June 23, 2026

Notably, while the New Yorker article includes some clips of Rose’s animations, as well as images of Fable’s AI actors, there is no footage showing the results of the live-action Fable-AI hybrid.

By the company’s own admission, there are significant challenges, whether it’s fixing obvious mistakes like a two-headed version of actor Joseph Cotten, or the more subjective task of recreating the film’s intricate beauty. (Saatchi even described a “happiness” problem, with the AI ​​tending to make the women in the film look inappropriately happy.)

As for whether that video will ever be made public, Saatchi admitted it was “an absolute mistake” not to speak to Welles’ estate before his announcement. Since then, he has reportedly been working to win over both the estate and Warner Bros., who own the rights to the film. Welles’ daughter Beatrice told Schulman that while she remains “skeptical,” she now believes “they will go into this project with a tremendous amount of respect for my father and this beautiful film.”

Actor and biographer Simon Callow – who is currently writing the fourth book in his multi-volume biography of Welles – has also agreed to advise on the project, which he described as a “wonderful idea”. (Callow is a family friend of the Saatchis.)

But not everyone is convinced. Melissa Galt said her mother, actress Anne Baxter, “wouldn’t agree with that at all.”

“That’s not the truth,” Galt said. “It’s a creation of someone else’s truth. But it’s not the original, and he was a purist.”

And while I’ve become more sympathetic to Saatchi’s goals, I still agree with Galt: At best, this project will only lead to an innovation, a dream of what the film could have been.

In fact, Galt’s description of her mother’s position that “when the movie’s over, it’s done,” reminded me of a recent essay in which author Aaron Bady compared AI to vampires in “Sinners.” Bady argued that when it comes to art, both vampires and AI will always come up short because “what makes art possible” is the knowledge of mortality and limitations.

“There is no work of art without an end, without the point at which the work ends (even if the world goes on),” he wrote, adding: “Without death, without loss, and without the space between my body and yours, separating my memories from yours, we cannot make art or desire or emotion.”

In this light, Saatchi’s insistence that there is must to be “some way of undoing what had happened” feels, if not downright vampiric, then at least a little childish in its unwillingness to accept that some losses are permanent. Maybe it’s not that different from that a startup founder who claims he can make grief obsolete — or a studio executive who insisted that “The Magnificent Ambersons” needed a happy ending.

Ambersons Edward Saatchi Mad Magnificent myth project
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleFitbit founders launch AI platform to help families track their health
Next Article TechCrunch Mobility: Is $16 billion enough to build a profitable robotaxi business?
bhanuprakash.cg
techtost.com
  • Website

Related Posts

Meta just released a new AI generator, Muse Image, and users are already pulling back from using their photos

8 July 2026

Claude Cowork expands to mobile and web

7 July 2026

The ‘first’ ransomware attack run by AI still needed a human

7 July 2026
Add A Comment

Leave A Reply Cancel Reply

Don't Miss

Final extension: Startup Battlefield Australia applications now close on 20 July

8 July 2026

Meta just released a new AI generator, Muse Image, and users are already pulling back from using their photos

8 July 2026

Discord admits AI moderation bug unfairly banned users for innocuous images

8 July 2026
Stay In Touch
  • Facebook
  • YouTube
  • TikTok
  • WhatsApp
  • Twitter
  • Instagram
Fintech

India’s payments chief believes artificial intelligence will play a big part in the next era of digital payments development

28 June 2026

Early Bird pricing ends tonight for the Founder Summit

26 June 2026

4 days left to save up to $190 on Founder Summit 2026

23 June 2026
Startups

Final extension: Startup Battlefield Australia applications now close on 20 July

Savi’s app aims to protect consumers from realistic AI scams like kidnappers demanding ransom

Station F emerges as a launch pad for Europe’s hottest AI startups

© 2026 TechTost. All Rights Reserved
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer

Type above and press Enter to search. Press Esc to cancel.