Close Menu
TechTost
  • AI
  • Apps
  • Crypto
  • Fintech
  • Hardware
  • Media & Entertainment
  • Security
  • Startups
  • Transportation
  • Venture
  • Recommended Essentials
What's Hot

Collecting bot training data is dirty, unsavory work. Some AI labs already pay XDOF to do it.

Uber will bring its premium robotaxi service to Houston in 2027

PayPal Ventures is shutting down as the company continues to restructure

Facebook X (Twitter) Instagram
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
Facebook X (Twitter) Instagram
TechTost
Subscribe Now
  • AI

    SpaceX values ​​balloons at $2.6T, narrowly passes Amazon

    17 June 2026

    SpaceX Goes Public: Everything You Need to Know Post-IPO

    16 June 2026

    Sundar Pichai faces backlash, pulls out of Stanford graduation ceremony for Google’s Israel, ICE ties

    16 June 2026

    Cybersecurity vets protest ‘dangerous’ US government ban on Anthropic’s most powerful models

    15 June 2026

    OpenAI is facing investigation by state attorneys general

    15 June 2026
  • Apps

    Pinterest Launches Experimental AI Shopping App Called ‘Ask Pinterest’

    17 June 2026

    Android 17 rolls out with new multitasking tools as Google expands Gemini features

    17 June 2026

    India orders temporary ban on Telegram over exam cheating

    16 June 2026

    Meta’s new ‘AI Mode’ on Facebook draws from public information on its platforms

    16 June 2026

    UK unveils sweeping social media ban on under-16s

    15 June 2026
  • Crypto

    Startup Battlefield 200 applications close today

    27 May 2026

    5 days left: Save up to $410 on Disrupt 2026 passes

    25 May 2026

    As crypto cools, a16z crypto raises $2.2 billion in capital

    6 May 2026

    Coinbase to lay off 14% of staff as part of broader restructuring

    5 May 2026

    British cryptographer Adam Back denies NYT report that he is Bitcoin creator Satoshi Nakamoto

    9 April 2026
  • Fintech

    Robinhood’s note on 10% layoffs shows that blaming AI doesn’t cut it

    17 June 2026

    Anthropic’s latest spat with the Trump administration may actually help it, sales figures suggest

    17 June 2026

    Ramp raises $750M at $44B valuation as investors thirst for fintechs with AI history

    5 June 2026

    Last 24 hours to save up to $410 on your Disrupt 2026 ticket

    29 May 2026

    2 days left: Lock in up to $410 in ticket savings for Disrupt 2026

    28 May 2026
  • Hardware

    Snap is finally debuting its long-awaited AR glasses, the specs, and, ugh, they’re not cheap

    17 June 2026

    Qualcomm wants to be the chip in everything that replaces your smartphone, and it just announced two products to that end

    17 June 2026

    This slim speaker under the pillow helped me sleep without headphones

    14 June 2026

    Jeff Bezos’ Prometheus Raises $12 Billion to Build an ‘Artificial General Engineer’ for the Natural World

    12 June 2026

    WWDC 2026: What to expect, from Siri’s long-awaited revamp to Apple Intelligence and iOS 27

    9 June 2026
  • Media & Entertainment

    60 percent of US consumers say ‘artificial intelligence’ in brand messaging is a turnoff, survey finds

    16 June 2026

    Fox to acquire Roku in $22 billion deal

    15 June 2026

    Deezer’s new tool can recognize AI music from Spotify, Apple Music and more

    11 June 2026

    Netflix expands revamped mobile app across Asia and doubles down on games for kids

    10 June 2026

    Plex adds new social features ahead of major price hike for its lifetime pass

    6 June 2026
  • Security

    Apple is planning to change the Hide My Email privacy feature that could make it less effective

    17 June 2026

    The US government’s ban on Anthropic models was never about an AI jailbreak

    16 June 2026

    As AI agents become employees, NewCore comes up with $66 million to give them identities

    15 June 2026

    The FBI built its own replica small town to simulate real-world cyberattacks

    13 June 2026

    US surveillance law to expire for first time after lawmakers rejected Trump’s controversial pick to lead spy agency

    13 June 2026
  • Startups

    Collecting bot training data is dirty, unsavory work. Some AI labs already pay XDOF to do it.

    17 June 2026

    This startup’s super metals could soon be found in military drones, luxury watches and chef’s knives

    17 June 2026

    He’s probably raising $9 million to create a more reliable kind of AI

    16 June 2026

    Sarvam becomes India’s newest AI unicorn with $234M funding round led by HCLTech

    15 June 2026

    As AI companies scramble to go public, who else is along for the ride?

    14 June 2026
  • Transportation

    Uber will bring its premium robotaxi service to Houston in 2027

    17 June 2026

    Mobileye’s robotaxi launch in the US will put it on both sides of the AV business

    17 June 2026

    SpaceX Goes Public: Everything You Need to Know Post-IPO

    16 June 2026

    GM is joining the race to make batteries for AI data centers and the grid

    15 June 2026

    TechCrunch Mobility: SpaceX rockets pass Tesla

    14 June 2026
  • Venture

    PayPal Ventures is shutting down as the company continues to restructure

    17 June 2026

    Orbio raises $21 million to automate hiring and onboarding of frontline workers

    15 June 2026

    Why business AI will be the focus of VivaTech 2026

    10 June 2026

    How Justin Ernest invested nearly $500 million in hot startups without a traditional VC fund

    10 June 2026

    Mercor’s Brendan Foody calls out Sequoia, accusing it of “double pricing” valuation tricks.

    9 June 2026
  • Recommended Essentials
TechTost
You are at:Home»AI»Ok, I’m a little less mad at this ‘Magnificent Ambersons’ AI project.
AI

Ok, I’m a little less mad at this ‘Magnificent Ambersons’ AI project.

techtost.comBy techtost.com8 February 202605 Mins Read
Share Facebook Twitter Pinterest LinkedIn Tumblr Email
Ok, I'm A Little Less Mad At This 'magnificent Ambersons'
Share
Facebook Twitter LinkedIn Pinterest Email

When a startup announced plans last fall to recreate lost footage from Orson Welles’ classic “The Magnificent Ambersons” using genetic artificial intelligence, I was skeptical. More than that, I was left baffled as to why anyone would spend time and money on something that seemed guaranteed to enrage cinephiles while offering negligible commercial value.

this week, an in-depth profile by Michael Schulman of the New Yorker; provides more details about the project. If nothing else, it explains why startup Fable and its founder Edward Saatchi are pursuing it: It seems to come from a genuine love of Welles and his work.

Saatchi (whose father was the founder of the advertising agency Saatchi & Saatchi) recalled his childhood watching films in a private screening room with his “film-crazy” parents. He said he first saw “Ambersons” when he was twelve.

The profile also explains why “Ambersons,” though far less famous than Welles’ first film “Citizen Kane,” remains so enticing — Welles himself claimed it was “a much better picture” than “Kane,” but after a disastrous preview screening, the studio cut 43 minutes from the film, added an abrupt and unconvincing happy ending in space, and made it its space happy ending.

“For me, this is the holy grail of lost cinema,” said Saatchi. “It just seemed intuitive that there would be some way to undo what had happened.”

Saatchi is just the latest Welles devotee to dream of recreating the lost material. In fact, Fable is working with director Brian Rose, who has already spent years trying to achieve the same thing with animated scenes based on the film’s script and stills and Welles’ notes. (Rose said that after reviewing the results for friends and family, “a lot of them scratched their heads.”)

So while Fable uses more advanced technology—shooting scenes in live action, then overlaying them with digital representations of the original actors and their voices—this project is best understood as a slimmer, better-financed version of Rose’s work. It’s a fan’s attempt to see Welles’ vision.

Techcrunch event

Boston, MA
|
June 23, 2026

Notably, while the New Yorker article includes some clips of Rose’s animations, as well as images of Fable’s AI actors, there is no footage showing the results of the live-action Fable-AI hybrid.

By the company’s own admission, there are significant challenges, whether it’s fixing obvious mistakes like a two-headed version of actor Joseph Cotten, or the more subjective task of recreating the film’s intricate beauty. (Saatchi even described a “happiness” problem, with the AI ​​tending to make the women in the film look inappropriately happy.)

As for whether that video will ever be made public, Saatchi admitted it was “an absolute mistake” not to speak to Welles’ estate before his announcement. Since then, he has reportedly been working to win over both the estate and Warner Bros., who own the rights to the film. Welles’ daughter Beatrice told Schulman that while she remains “skeptical,” she now believes “they will go into this project with a tremendous amount of respect for my father and this beautiful film.”

Actor and biographer Simon Callow – who is currently writing the fourth book in his multi-volume biography of Welles – has also agreed to advise on the project, which he described as a “wonderful idea”. (Callow is a family friend of the Saatchis.)

But not everyone is convinced. Melissa Galt said her mother, actress Anne Baxter, “wouldn’t agree with that at all.”

“That’s not the truth,” Galt said. “It’s a creation of someone else’s truth. But it’s not the original, and he was a purist.”

And while I’ve become more sympathetic to Saatchi’s goals, I still agree with Galt: At best, this project will only lead to an innovation, a dream of what the film could have been.

In fact, Galt’s description of her mother’s position that “when the movie’s over, it’s done,” reminded me of a recent essay in which author Aaron Bady compared AI to vampires in “Sinners.” Bady argued that when it comes to art, both vampires and AI will always come up short because “what makes art possible” is the knowledge of mortality and limitations.

“There is no work of art without an end, without the point at which the work ends (even if the world goes on),” he wrote, adding: “Without death, without loss, and without the space between my body and yours, separating my memories from yours, we cannot make art or desire or emotion.”

In this light, Saatchi’s insistence that there is must to be “some way of undoing what had happened” feels, if not downright vampiric, then at least a little childish in its unwillingness to accept that some losses are permanent. Maybe it’s not that different from that a startup founder who claims he can make grief obsolete — or a studio executive who insisted that “The Magnificent Ambersons” needed a happy ending.

Ambersons Edward Saatchi Mad Magnificent myth project
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleFitbit founders launch AI platform to help families track their health
Next Article TechCrunch Mobility: Is $16 billion enough to build a profitable robotaxi business?
bhanuprakash.cg
techtost.com
  • Website

Related Posts

SpaceX values ​​balloons at $2.6T, narrowly passes Amazon

17 June 2026

Anthropic’s latest spat with the Trump administration may actually help it, sales figures suggest

17 June 2026

SpaceX Goes Public: Everything You Need to Know Post-IPO

16 June 2026
Add A Comment

Leave A Reply Cancel Reply

Don't Miss

Collecting bot training data is dirty, unsavory work. Some AI labs already pay XDOF to do it.

17 June 2026

Uber will bring its premium robotaxi service to Houston in 2027

17 June 2026

PayPal Ventures is shutting down as the company continues to restructure

17 June 2026
Stay In Touch
  • Facebook
  • YouTube
  • TikTok
  • WhatsApp
  • Twitter
  • Instagram
Fintech

Robinhood’s note on 10% layoffs shows that blaming AI doesn’t cut it

17 June 2026

Anthropic’s latest spat with the Trump administration may actually help it, sales figures suggest

17 June 2026

Ramp raises $750M at $44B valuation as investors thirst for fintechs with AI history

5 June 2026
Startups

Collecting bot training data is dirty, unsavory work. Some AI labs already pay XDOF to do it.

This startup’s super metals could soon be found in military drones, luxury watches and chef’s knives

He’s probably raising $9 million to create a more reliable kind of AI

© 2026 TechTost. All Rights Reserved
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer

Type above and press Enter to search. Press Esc to cancel.